Instagram Marketing: A Preface

When Instagram first popped onto the scene last 2010, it absolutely was services or products other social platform: full of selfies, pets, photos of food.

Fast-forward to 2022 and Instagram’s transformation from your simple photo sharing app into a full-on marketing channel is practically complete.

Just take a look at many of the platform’s newest features! During the last year alone, Instagram has released dozens of new tool for businesses, including advanced analytics, shoppable Instagram posts, and new solutions to bring customers from Instagram Stories, as well as the new standalone video platform, IGTV.

Whether you be employed in ecommerce, education, or media and publishing, it pays to create a presence on Instagram. But if you really need to prosper, you need to know the woking platform (as well as your audience) inside and outside, including which kind of content resonates most, building an Instagram Stories strategy, and ways to track your metrics and KPIs.

Why Instagram Marketing is essential to Ecommerce Success

You know how great Instagram is made for sharing pics and vids with your family and friends, but it’s also an incredible channel for ecommerce marketing. So why?

Well, an understandable reason is Instagram’s format. Due to this visual nature, Instagram holds massive opportunities for ecommerce businesses trying to showcase their products. Whether through regular photos, videos, or Instagram Stories, numerous businesses have learned that building a visual presence on Instagram can hugely compliment their ecommerce marketing.

There’s the undeniable fact that Instagram users tend to be more engaged compared to the average social media user. And while trends do appear to show Instagram engagement is dropping, the woking platform continues to be producing higher engagement rates for businesses compared to both Facebook.

But Instagram users tend to be than merely engaged – they’re also commonly online shoppers. Based on a recent study, 72% of Instagram users report purchasing decision having looked at something on Instagram, with more popular categories being clothing, makeup, shoes, and jewelry.

This shopping mindset makes Instagram users the right audience because they’re high-intent and quick to transform.

One more reason Instagram is so ideal for ecommerce is related to the working platform itself. Instagram has introduced a ton of new business-facing tools – and there’s definitely more to come! Whether through links in Instagram Stories or shoppable Instagram posts, soon enough many of our shopping on the web experiences begins (and end) on Instagram.

All this said, it will be a blunder to believe that merely simply because you don’t sell ecommerce products your company doesn’t belong on Instagram! Beyond its unique capability to move products, Instagram is also an amazing spot for businesses to develop brand awareness and connect with new audiences (and customers).

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