Instagram Marketing: A Preface

When Instagram first popped on the scene last 2010, it turned out services or products other social platform: filled with selfies, pets, and photographs of food.

Fast-forward to 2022 and Instagram’s transformation from your simple photo sharing app into a full-on marketing channel is almost complete.

Just look at a few of the platform’s newest features! In the last year alone, Instagram has released many new tool for businesses, including advanced analytics, shoppable Instagram posts, and new ways to drive traffic from Instagram Stories, as well as the new standalone video platform, IGTV.

Regardless of whether you work in ecommerce, education, or media and publishing, its smart to construct a name on Instagram. Though if you actually want to succeed, you have to know the working platform (and your audience) inside and outside, including what sort of content resonates most, how to construct an Instagram Stories strategy, and how to track your metrics and KPIs.

Why Instagram Marketing is Key to Ecommerce Success

You know how great Instagram is made for sharing photos and videos with your relatives and buddies, but it’s also an amazing channel for ecommerce marketing. But why?

Well, an understandable reason is Instagram’s format. For that reason visual nature, Instagram holds massive opportunities for ecommerce businesses planning to showcase their products. Whether through regular photos, videos, or Instagram Stories, an incredible number of businesses discovered that constructing a visual presence on Instagram can hugely compliment their ecommerce marketing.

There’s also the fact that Instagram users are more engaged as opposed to average social networking user. And while trends do apparently demonstrate that Instagram engagement is dropping, system remains to be producing higher engagement rates for businesses in comparison with both Twitter and Facebook.

But Instagram users will be more than only engaged – they’re also commonly online shoppers. In accordance with majority of folks, 72% of Instagram users report buying decision having looked at something on Instagram, with the most popular categories being clothing, makeup, shoes, and jewelry.

This shopping mindset makes Instagram users the perfect audience because they’re high-intent and quick to transform.

One other reason Instagram can be so just the thing for ecommerce is related to the working platform itself. Instagram recently introduced a bunch of new business-facing tools – and there’s definitely more in the future! Whether through links in Instagram Stories or shoppable Instagram posts, in time a number of our online shopping experiences will begin (and end) on Instagram.

All of this said, it could be an error to believe that just as you don’t sell ecommerce products your business doesn’t belong on Instagram! Beyond its power to move products, Instagram is additionally an incredible location for businesses to create brand awareness and correct with new audiences (and customers).

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