• Dixon Axelsen posted an update 1 month ago

    Industrial parks are considered “heavyweight” versions of business parks or office parks. Architects work tirelessly to create parks meant to meet building standards and attract tenants. However, with additional competition and modifications in business practice, developers may not spend the required time centered on the commercial park branding and wayfinding signage essential to interest landlords and potential tenants.

    Investment in a well-designed landmark and directional signage program can greatly raise the valuation on industrial parks, enable better business performance and in addition provide numerous other benefits.

    1. Strong Industrial Park Signage Provides Consistency

    The method to consistency includes making a visual survey, making a family, emphasizing consistency triggers, simplifying any complexities and developing a wayfinding signage montage.

    By following this process, the commercial park signage provides consistency from entrance to exit, helping enhance visitor and tenant experience.

    2. Possiblity to Reinforce Park & Tenant Branding

    Assuming the signage program was created with consistency in mind, the park needs to be optimized to not only reinforce its very own branding, but in addition allow tenants to show off their individual brands.

    Buying a key landmark element sets the tone for visitors and tenants as they enter in the park.

    3. Navigating the Campus Becomes Easier

    Custom wayfinding signage accounts for improving navigation over the industrial park. Strategically placed directional signage including directories, maps and enter/exit signs, offer a greater experience overall.

    4. Confidence the commercial Park Follows City Codes

    While the branding and navigation advantages of a well-designed industrial park signage program are clear, the most important pieces are often those who go unseen.

    When developing signage, it’s vital that the park or sign company research city codes to find out sign sizes, fabrication requirements and sign placement.

    Get the Sign Created by the Best

    Whether in a design facilitation role, or collaborating directly using the end-user, it is necessary for your sign company to concentrate on long-term management and maintenance programs.

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